BIRTH OF THE BRAND
HANS WILSDORF’S INTUITION
« For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company. »
- H. Wilsdorf
THE TRADITIONAL ART OF HAND CRAFTSMANSHIP
David Beckham wears the Black Bay Bronze, a 43 mm divers’ watch inspired by the brand’s history and fitted with the TUDOR Manufacture Calibre MT5601. He also wears the Black Bay Chrono, a COSC certified chronograph, with column-wheel manufacture caliber, drawing upon TUDOR’s diving and motorsports heritage.
To exemplify Jay Chou’s daring and innovative spirit, TUDOR released a short film in which he daringly drives a sports car on an historical oval race track in Montlhéry, France, eventually drifting through time. Inspired by the magical worlds Jay Chou is known to create with his art and by epic 80s cinematic tales of time travelling, the film ignites the conversation on how iconic images of the past impact today’s creativity in watchmaking, music and other art forms. Chou’s most devoted fans will also recognise an homage to one of his earlier movies, where he portrayed a car enthusiast.