In 2022, the next generation of the family joined the business. Eleni and Philippos Tzannatos stepped up to take on new roles and responsibilities, and many new ideas and perspectives are sure to come to the forefront. With fresh eyes and new knowledge, these individuals are poised to lead the business into a new era of innovation and success.

The new skills and knowledge of the new generation together with the knowledge and wisdom of the older generation will create a dynamic and forward-thinking business culture. In particular, the next generation brings a keen interest in technology and social media to the table, essential for conducting business in today's marketplace. Their knowledge will help keep the family jewelry business at the forefront of the industry and thriving for many years to come.